Key Takeaways:
Whether it’s straight-up woman-hating or crypto bros angry that the WNBA occupies prime real estate on sports pages and dares to get airtime on SportsCenter, a crypto meme group calling itself Green Dildo Coin, promoted its misogynistic moneymaking scheme by throwing green dildos at WNBA players during at least six games this past month. The crypto coin, based on a hateful meme that demeans WNBA athletes, shouldn’t be taken as harmless toxic male humor—it’s a real currency traded in live markets,
Sexual wellness brand Dame and creative agency Stereo Creative are taking action against the cryptobros by snatching back the narrative, launching their own Green Dildo Coin campaign as an act of resistance.
Launched on August 22, “The Green Dildo Coin to Support Women’s Sports” campaign features The Championship Fin, a green coin finger vibrator ($100) shaped like a WNBA championship ring with all proceeds are being donated to the Angel C. Reese Foundation, an organization committed to fostering equal opportunities for future generations of women in sports. Purchasers also receive shareable social posters, “turning harassment into a rallying cry for solidarity.”
Alexandra Fine, co-founder and CEO of sexual wellness brand Dame, said the idea for the campaign came from frustration that dildos were being used for harm and that “some boys thought they could profit from shaming professional women.”
Fine recognizes the power of memes, so Dame and Stereo are joining together to transform this misogynistic meme into a call to action. “Memes alone don’t move the needle,” Fine told BeautyMatter. “It takes brands, communities, and individuals connecting that energy to tangible action.”
“Meme to the Movement” is about harnessing the attention something gets online and transforming it into momentum for meaningful change, Fine said. “For Dame, that matters because silence isn’t neutral. In sexual wellness and in culture more broadly, progress happens when we normalize hard conversations and align with movements pushing for equity. When brands speak up, it signals to consumers and the broader culture that these issues are not niche; they are central.”
After watching what happened during the WBNA games, Suzanne Sherwood, US Head of Creative at Stereo, knew they had to speak up and take action, and she wanted to partner with Dame to do it. “Since Green Dildo Coin was using dildo-tossing as advertising, we wanted to take back the share of voice just like they were taking from the WNBA,” Sherwood told BeautyMatter. “We saw what was happening online when people spoke up about it [the dildo throwing], and we chose to speak out ourselves—not for the players, or over them, but for the simple fact that we don’t believe in letting the dildo-throwers control the narrative.”
Sherwood explained that shame and embarrassment are often weaponized against women, particularly powerful women. “It’s no mistake that it’s [dildo throwing] being done at the WNBA and not the NBA.” Therefore, it’s essential to flip the script and empower the conversation, Sherwood said.
These WNBA athletes at the top of their professions are being attacked in their place of work, Sherwood concluded. “Imagine that happening in an office environment. Communication is our job, and we felt like we had to do something to confront it.”
